Creative consumer market research
fuelled by experience

We have a relentless curiosity which has motivated us for 8 years.
Our decades of experience prove not only that our methods work but that we

enjoy market research.

WHAT WE DO

Areas of Expertise

- Advertising effective testing

- Attitude and opinion research

- Brand equity research

- Concept testing and new product development

- Customer satisfaction research

- Market segmentation analysis

- Positioning research

- Price elasticity and demand analysis

- Tracking research

Areas of Expertise

- Research design consultation

- Focus groups (traditional & in-home)

- In-depth interviews and in-person intercepts

- Online bulletin boards

- Sampling strategy

- Online and mobile surveys

- Statistical analysis

- Information visualisation

- Interactive dashboard reporting

Industries we serve

Having worked with companies large and small in virtually every industry, we understand there is no value to a one-size-fits-all approach to market research. We give every market research project the personal attention it deserves.

EDUCATION

FINANCIAL

GOVERNMENT

HEALTHCARE

INFORMATION TECHNOLOGY

INSURANCE

MANUFACTURING

PACKAGED GOODS

UTILITIES

E-COMMERCE

TRANSPORTATI-ON

TELECOMMUNIC-ATIONS

CONTACT US AT APEX STUDIES

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